A one-person practice. I make financial products, take photographs, write code, run rugby sessions, and project-manage the things in between. Based in the UK, working globally.
I'm James King. Not a studio, part of several teams but not a network of contractors with a logo bolted on the front. The work I take on cuts across finance models, software, sport and the camera — because the same skill (paying attention, finishing things) shows up in all of them.
TFE is the company my personal projects sit under. Twenty-plus years of it. New Model (newmodel.vc) is my day job. I take on additional projects from time to time. If I can do the thing well, and I want to, the answer is yes. If I can't, I'll tell you who can.
This is one of the projects I maintain via TFE, as I build out projects at both my day job and on the side.




